Reddit AMA Ads: Lead Generation Case Studies & Winning Strategies (2025)

Why Reddit AMA Ads Are the Next Big Thing in Lead Generation

Reddit’s Ask Me Anything (AMA) Ads, launched in early 2025, have rapidly become a game-changer for marketers aiming to generate high-quality leads. Unlike traditional ad formats, AMA Ads allow brands to host interactive Q&A sessions, driving authentic engagement and building trust with Reddit’s diverse community.

With features like RSVP prompts and automated reminders, brands can nurture interest before, during, and after the event—resulting in deeper, more meaningful connections. According to emarketer.com, Reddit’s AMA Ads have quickly outperformed standard display formats for both engagement and awareness.

The Power of Authentic Engagement: What Sets AMA Ads Apart

Reddit AMA Ads excel because they foster transparency, facilitate direct dialogue, and create a sense of community. This is especially valuable for SaaS founders and brands targeting tech-savvy audiences who value peer recommendations and unfiltered feedback.

• Real-time Q&A with prospective leads
• Built-in RSVP and reminder functionality
• Seamless community integration (subreddit targeting)
• Enhanced brand safety—99% according to Integral Ad Science (Q4 2024)

Case Study 1: Storytel’s AMA Drives 3.4x Higher Ad Awareness

Storytel, the audiobook streaming platform, hosted a Reddit-exclusive AMA featuring author Erik Engelv. By aligning the AMA with storytelling-focused subreddits, Storytel connected with a highly engaged audience interested in literature and audiobooks.

• Achieved a 3.4x lift in ad awareness versus EMEA benchmarks
• 266% higher video completion rate than average
• Drove thousands of RSVPs and meaningful post-event discussions

Key takeaway: Partnering with relevant creators and communities drives lead quality and sustained engagement. (Source: business.reddit.com/success-stories/advertisers/storytel)

Case Study 2: Ad Council’s Civic Engagement Success with Reddit AMA

To boost voter turnout, the Ad Council hosted an AMA with Lori Augino, president of the National Association of State Election Directors. The campaign targeted civics and current events subreddits, resulting in standout engagement rates.

• 0.42% average click-through rate (well above Reddit’s ad average)
• 85% upvote rate, indicating positive user sentiment
• Hundreds of direct voter inquiries and resource downloads

Key takeaway: Expert-led AMAs can demystify complex topics and generate actionable leads from highly invested communities. (Source: llamaleadgen.com/case-studies/political-marketing)

Case Study 3: Oatly’s Climate Labeling AMA Breaks Awareness Benchmarks

Oatly partnered with Reddit’s KarmaLab to promote climate labeling via a high-visibility AMA campaign. The session was amplified with sponsored media placements across sustainability and environment subreddits.

• Exceeded Reddit’s awareness benchmarks for the campaign vertical
• Sparked thousands of authentic conversations in eco-conscious communities
• Drove a spike in organic searches and newsletter signups

Key takeaway: Multichannel amplification of an AMA increases both reach and lead volume. (Source: business.reddit.com/success-stories/advertisers/oatly-ama)

Actionable Tips: How to Launch a High-Performing Reddit AMA Ad Campaign

1. Choose the Right Host and Topic

Authenticity is non-negotiable. Select a spokesperson (founder, expert, or influencer) who can answer questions transparently and provide real value. Tailor the topic to the interests of your target subreddit.

2. Align with Subreddit Culture

Research the norms, preferences, and posting styles of your chosen subreddits. Engage in community conversations before the AMA and avoid overtly promotional language. This builds credibility and trust.

3. Promote Your AMA Strategically

• Leverage Reddit’s RSVP/reminder tools to maximize attendance
• Cross-promote in relevant subreddits and social channels
• Use the Pro Trends tab to monitor brand mentions and questions in real time

4. Focus on Value, Not Just Promotion

Share actionable advice, behind-the-scenes insights, or entertaining stories. For SaaS founders, this could mean walking users through a product roadmap, sharing growth lessons, or offering free resources to participants.

5. Measure and Optimize

• Track engagement metrics: RSVPs, comments, upvotes, click-through rates
• Follow up with leads post-AMA via email or custom landing pages
• Analyze sentiment and feedback to refine future AMAs

Best Practices from Top Reddit AMA Ad Campaigns

• Feature credible, relatable hosts (e.g., Sephora’s beauty directors, Adidas athletes)
• Prepare thoughtful, community-aligned questions and talking points
• Respond promptly and thoroughly to user questions
• Offer follow-up resources or exclusive access to AMA participants

Reddit AMA Ads: The Future of SaaS Lead Generation

For SaaS founders, Reddit AMA Ads present an unparalleled opportunity to engage directly with tech-minded prospects, gather candid feedback, and accelerate pipeline growth. By prioritizing transparency, community fit, and genuine value, brands can build lasting relationships and drive measurable ROI.

Conclusion: Start Your Next Lead Gen Success Story on Reddit

Reddit’s AMA Ads are redefining how brands connect with qualified leads in 2025. Whether you’re a SaaS startup or an established enterprise, the key is to show up authentically, respect the community, and deliver real value. Ready to launch your own high-impact AMA campaign? Start planning today and turn conversations into conversions.